A survey of the Yellow Pages print directory was conducted by Coredata to determine attitudes and usage behaviour of Australians.

Key results from the survey:

• Most respondents (78.2%) felt that the Yellow Pages print directory should ask them if they would like a print directory delivered.
• If given the opportunity, 58% of the respondents would choose to stop having the Yellow Pages print directory delivered to their household.
• 54.7% of 20-29yr olds said they stored the Yellow Pages print directory away just in case they need it, but have never used it.
• 61.8% felt the Yellow Pages print directory is having a negative impact on the environment.
• 91.4% said they search the Internet when looking for a business.
• 14.1% throw the Yellow Pages print directory straight into the recycling bin.
  Source: Coredata May 2009

What the respondents thought*

“I think it is great that you are asking whether we choose to have the Yellow Pages delivered or not as I really do see it as a waster of paper. I feel that today’s era a lot of people do search a lot of things over the internet. I will definitely opt for not having it delivered”
(Female respondent from Melbourne, 38 years old)

“Great timely survey. I placed my printed copies of the 2009 white pages and 2009 Yellow Pages in recycling 3 days ago!”
(Male respondent from Melbourne, 35 years old)

“In a tech savvy household, we simply have no need for printed directories anymore. It is far easier to search for something on the net than look through the index of the printed Yellow Pages”
(Males respondent from Sydney, 28 years old)

Methodology and Sample Size

The survey is an online poll of 1193 respondents between the ages of 20 and 59 from Adelaide, Brisbane, Perth, Melbourne and Sydney. The sampling ensured there was an adequate representation of the Australian population.

Online Poll Facts PDF Download

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