We have gathered our statistics from credible sources to bring you accurate information about what is happening in the market place.

Roy Morgan www.roymorgan.com.au

Roy Morgan is Australia’s largest and most trusted market research company. They have over 65 years experience in talking to and understanding Australians on matters such as what they eat, drink, drive, watch, read, buy, where they live, shop, holiday, how much they save and spend, how they view the world and who they will vote for.

Roy Morgan also collects in-depth data on the readership of media such as the internet, TV, radio, newspapers and the Yellow Pages.

Roy Morgan work with blue chip clients across industries such as finance, automotive, tourism, retail, government, media and their information is also used by the Reserve Bank and the Productivity Commission Draft Report on Broadcasting.

Single Source Data Methodology

• Australia wide survey – City and Country Areas – 14 years and older.
• Over 50,000 face-to-face interviews per year = >1,000 respondents per week over 48 weeks
• Approximately 20,000 responses nationally for additional self-completion questionnaires.
• Continuous interviewing of new sample each week.
• Results weighted to reflect correct geographic, age and sex distribution of the population according to the latest ABS statistics.
• Survey asks what Australians consume, buy, read, watch, do and think.
• Widely subscribed to by industry, agencies and media clients.

Coredata www.coredata.com.au

Coredata is the Sydney-based research arm of the market intelligence and consultancy firm, Brand Management. They provide companies with research and marketing guidance and consultancy in strategic positioning, new business development, and market research and market intelligence in Australia.

In Australia Coredata have formulated a nationwide consumer research division with a specific focus on customer sentiment and individual buyer behaviour.

Coredata Methodology

• The survey was an online poll of 1193 respondents between 20 and 59 years of age from Sydney, Melbourne, Brisbane, Adelaide and Perth.
• Quota sampling was carried out to ensure a representative sample of the Australian population.
• The survey was carried out between 19 and 22 May 2009.

Nielsen Online nielsen-online.com

Bringing Clarity to the Online World
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. With high-quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. Formed by the combination of Nielsen//NetRatings and Nielsen BuzzMetrics, we’re a “start-up” with more than ten years of experience in delivering innovative solutions to clients.

Nielsen gives clients a more complete view of their markets and a better understanding of consumers through combined insights, experiences, knowledge, market intelligence and advanced technologies. As the borders between online and offline media and commerce blur, Nielsen Online services deliver an important piece of Nielsen’s integrated offering.

The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA.

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