Yellow Pages print directory – National (Use less often than monthly or not at all)

The number of people who use the Yellow Pages print directory less than once a month or don’t use it all has increased by 55% between 2002 and 2009.

Roy Morgan Single Source Australia: January to March 2002 to 2009.

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Yellow Pages print directory – National (Heavy & Medium Usage)

During the same period there has also been a 49% decline in heavy usage and a 46% decline in medium usage of the Yellow Pages print directory.

Roy Morgan Single Source Australia: January to March 2002 to 2009.

Click here for Use less often than monthly or not at all

Yellow Pages print directory – Sydney (Use less often than monthly or not at all)

The number of people who use the Yellow Pages print directory less than once a month or don’t use it all has increased by 50% between 2002 and 2009.

Roy Morgan Single Source Australia: January to March 2002 to 2009.

Click here for Heavy & Medium Usage

Yellow Pages print directory – Sydney (Heavy & Medium Usage)

During the same period there has also been a 67% decline in heavy usage and a 60% decline in medium usage of the Yellow Pages print directory.

Roy Morgan Single Source Australia: January to March 2002 to 2009.

Click here for Use less often than monthly or not at all

Yellow Pages print directory – Melbourne (Use less often than monthly or not at all)

The number of people who use the Yellow Pages print directory less than once a month or don’t use it all has increased by 50% between 2002 and 2009.

Roy Morgan Single Source Australia: January to March 2002 to 2009.

Click here for Heavy & Medium Usage

Yellow Pages print directory – Melbourne (Heavy & Medium Usage)

During the same period there has also been a 55% decline in heavy usage and a 60% decline in medium usage of the Yellow Pages print directory.

Roy Morgan Single Source Australia: January to March 2002 to 2009.

Click here for Use less often than monthly or not at all

Yellow Pages print directory – Brisbane (Use less often than monthly or not at all)

The number of people who use the Yellow Pages print directory less than once a month or don’t use it all has increased by 51% between 2002 and 2009.

Roy Morgan Single Source Australia: January to March 2002 to 2009.

Click here for Heavy & Medium Usage

Yellow Pages print directory – Brisbane (Heavy & Medium Usage)

During the same period there has also been a 47% decline in heavy usage and a 32% decline in medium usage of the Yellow Pages print directory.

Roy Morgan Single Source Australia: January to March 2002 to 2009.

Click here for Use less often than monthly or not at all

Readership by Quintile

What are the AB, C, D, E & FG Quintiles?

Roy Morgan Research developed its Socio-economic Scale over 35 years ago to assist marketers in identifying target audiences according to their socio-economic status.  There are five segments or quintiles called AB, C, D, E and FG that each represent around 20% of the total population (hence ‘quintiles’ or fifths). The ABs represent the top 20% of the population (based on a score comprising a combination of their income, education and occupation) and the FGs the lowest 20%.

Today the socio-economic quintiles are widely used and are highly accepted across many industries. While luxury car companies, for example, may be more likely to focus on ABs, each of the other quintiles can provide equally appealing targets depending on the product or service being offered.

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Australian quintiles that use the Yellow Pages print directory less often or not at all

Since 2002, the people across Australia with higher incomes, more skills and better education (AB’s) have shown the largest increase in the number of people who use the Yellow Pages print directory less than once a month or don’t use it at all.